Email Marketing Automation To Maximize Revenue

Are your contacts going through an automated email series, or are they sitting dormant in a database?

If your answer is the latter, you are missing out on opportunities to nurture and engage your subscribers, while most likely missing revenue opportunities.

Here is our list of email marketing automation journey’s that we recommend trying:

Recognize:

Welcome Series – Welcome customers with a strategic series of engaging emails. Make them feel excited to be a subscriber and a current/future customer.

Birthday/Anniversary of sign up – Send reoccurring campaigns to celebrate Birthdays and sign up anniversaries. This makes your recipients feel important. They will noticed that you noticed!

 

Re-Engage:

One-time inactive customers – Have a process in place for building a relationship with one-time buyers. The goal is to turn them into frequent buying customers.

Regular inactive customers – If a customer has been purchasing regularly, and he/she hasn’t placed an order in a set time-period, determine the reason (if possible) and have a process in place for winning them back.

List cleansing/Re-engagement –If you plan to cleanse recipients off your list that have not engaged with your emails in a set period-of -time, insert these recipients into an aggressive re-engagement series prior to officially cleansing them off your list.

Abandoned Search Re-engagement (via tagged links) – Tag a link to a specific product type.  If a recipient is viewing the product but does not purchase, automatically re-engage them with more emails related to that or similar products.

 

Reward:

Number of purchases – Offer rewards based on the number of purchases made (example: offer a discount on the 4th purchase)

Total amount spent – Incentivize customers to spend more by offering rewards after spending a certain amount. For example, offer a 5% discount when the customer has spent more than $200 or a 10% discount when the customer has spent over $300.

 

Purchase:

Product triggers- Follow up with a series of emails once a specific product/service (or product/service type) was purchased.

Revenue triggers – Follow up with a series of emails once a recipient has reached different spending levels.

Standard follow ups- Automate a follow up after X days from purchase.

 

Feedback/Reviews:

First purchase – make new customers feel like you value their opinion by sending them a message asking for their feedback on their first purchase experience.

When purchasing a product– if you have a certain product or service of interest that you would like to gather feedback on, send a request for feedback every time someone buys it.

Cancelled order – Ask for feedback when order status becomes “cancelled” to understand the reason

 

Abandoned Cart:

Types of products – send specific messages for customers who have abandoned their cart with certain products.

Specified amount – Send different messages based on the cart total price or number of items, etc

 

Upsell:

Find opportunities within your product or service set that will allow you to up-sell other products/services. Automate an email or series of emails promoting these products/services.