3. Landing Pages<\/strong><\/p>\nThere\u2019s a good chance that when you hear the term \u201clanding page\u201d you think about the home page on your website. In everyday terms you\u2019re right, but in online marketing terms it\u2019s something a little different.<\/p>\n
A landing page, sometimes known as a \u201clead capture page\u201d or a \u201cdestination page\u201d, is a single web page that appears after someone clicks on a search engine optimized link or advertisement.<\/p>\n
Take our earlier example of the Crest advertisement that pops up after a search on Google. After clicking the link, we\u2019re brought to the Crest teeth whitening product page and not the homepage. This is because a landing page should bring you to a specific page relating to the ad that pushes you towards an offer.<\/p>\n
This is how you put your product of service in front of potential customers looking for a solution to their problem. This is how you put your offer in the right place at the right time.<\/p>\n
\u00a04.\u00a0<\/strong>Social Advertising <\/strong><\/p>\nIt\u2019s only natural nowadays to have social advertising as a key part of any marketing campaign. Traditional advertising, like newspaper ads, took the back seat to social spending in 2013 and are projected to overtake TV spending by the end of this year.<\/p>\n
This growing trend is due mainly in part to the everyday consumer\u2019s connectivity to their mobile device and social network, but also the ease of spend tracking and ROI improvements.<\/p>\n
Social spending allows businesses to track every dollar spent on digital marketing and know exactly what type of consumer it attracted. A strong social advertising strategy is a must.<\/em><\/p>\nSTEP TWO<\/strong><\/p>\n![\"\"](\"https:\/\/greater.marketing\/blog\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-10-at-12.39.12-PM.png\")
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The consideration stage is when consumers actually start evaluating their options for purchase. This is a time to show consumers content about your company or solution. Some examples of content that will allow you to be part of the consideration set are:<\/p>\n
\n- Solution Guides<\/li>\n
- Webinars<\/li>\n
- Videos<\/li>\n
- Brand-Specific Guides<\/li>\n<\/ul>\n
This content often lives on, or is accessible from the Landing Page used in the Awareness stage. You have now moved a potential customer one step further into your marketing funnel and one step closer to converting.<\/p>\n
Now to talk conversion\u2026<\/p>\n
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The conversion stage, also known as the decision stage, is where the marketing funnel meets the sales funnel. Customers are 60% of the way through decision making process before they ever talk to a sales rep or business owner. Increased access to information and the internal desire to be a more knowledgeable consumer is what\u2019s driven this stat up year over year.<\/p>\n
The conversion stage is where a consumer is compiling information about the different product options and ruling out the ones that don\u2019t fit. The difference between the consideration stage and the conversion stage is that a consumer is now ready to buy. They\u2019re no long considering if they want to buy, they want to buy.<\/strong><\/p>\n\u00a0<\/strong>Here are some examples of content to share during the conversion stage:<\/p>\n\n- Comparison Metrics<\/li>\n
- Free Trial Offers<\/li>\n
- Customer Testimonials<\/li>\n<\/ul>\n
You\u2019ve been holding back, not talking directly about your products, with all your content in the earlier stages of the buyer\u2019s journey, but now is the time to convert your consumer and close the deal.<\/p>\n
Use call to actions to make it easy for the consumer to make the buying decision. You want to focus on making the customer experience a positive one. This process of this stage determines whether or not a consumer will simply be a one-time buyer, or a long-term customer. Turn that consumer into your customer over and over again.<\/p>\n
This is how you create a funnel with your marketing to drives sales \u2013This is Funnel Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"
When you hear the term \u2018Funnel Marketing,\u2019 what do you think of? Students going door to door selling their new-and-improved ultimate beer chugging funnel? Perhaps. But this type of funnel marketing won\u2019t help you grow your business as much as it\u2019ll help<\/p>\n","protected":false},"author":2,"featured_media":129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/posts\/127"}],"collection":[{"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":4,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions\/132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/media\/129"}],"wp:attachment":[{"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greater.marketing\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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